Forget the BCS.
We’re talking Forbes ranking of college football teams based on their relative value and profitability. Texas tops the list, followed by Notre Dame. And the Nittany Lions come in third.
Our ranking of College Football’s Most Valuable teams is based on what the football program contributes to four important beneficiaries (in order of weight): (1) their university (money generated by football that goes to the institution for academic purposes, including scholarship payments for football players); (2) athletic department (the net profit generated by the football program retained by the department); (3) conference (the distribution of bowl game revenue); (4) and local communities (estimated incremental spending by visitors to the county that’s attributable to the program).
And this is BEFORE the STEP program kicks in!